Our Team
MERCEDES - BRAND VISION & GROWTH
I was born in Uruguay and grew up in São Paulo, where I live with my family. I’m married, a mother to Carol, and a mix of Portuguese and Spanish is our official language. I strive to integrate creativity and well-being into my life through manual activities, meditation, and music.
With a background in Economics, I was drawn to entrepreneurship early on, and over more than 30 years of experience, I’ve combined my passion for fashion, beauty, and people with my ability to structure businesses, both my own and international brands. In 2021, I began sharing my experience as a mentor, helping more than 50 projects define their vision, develop strategies, and communicate their true essence, always with a focus on sustainable growth.
Today, alongside two talented partners, I’m expanding my journey through Zunzun Agency. My experience with fashion, accessories, jewelry, design thinking, and branding complements their knowledge, amplifying our impact to help brands grow in an authentic and transformative way."
LAURA - PERSONAL BRAND STRATEGY
I am proudly Colombian, married, and an animal lover. I am a publicist specialized in marketing communications, with a deep passion for fashion, personal branding, image, and brand building.
My focus is to guide brands and individuals on a journey of self-discovery, helping them reflect their "authentic self." I firmly believe that authenticity is the key to standing out in a saturated and competitive world, allowing the creation of meaningful and organic emotional connections that resonate with others and endure over time.
FEDERICO - STRATEGY, BUSINESS & PROCESS CONSULTIN
Married and father of three children, I am a passionate reader of history and politics, as well as an amateur practitioner of surfing and handball. With over 30 years dedicated to consulting in business, processes, and technology, I have been fortunate to co-found and lead high-growth companies, including one that we successfully took to the capital markets in the United States, a rare achievement for Latinos in this sector.
My career has taken me to work in nearly every country in the Americas, in addition to leading operations in Spain, Portugal, and the United Kingdom, as well as teams in India. I have lived in Argentina, Brazil, Mexico, and currently reside in the United States.
As the founder of Zunzun, alongside two exceptional partners, I am proud to contribute as an advisor and support on this journey, bringing my experience to drive the company’s success. This new venture reflects the strength and uniqueness of each of my partners, who are so extraordinary they remind me of the Three (who were Four) Musketeers. Additionally, I participate in advisory boards for companies in the United States, Portugal, Argentina, and Brazil, where every meeting is an opportunity to learn something new and add value.